Published: Monday, 18.11.2013

Children’s dreams are precious!

SOS Children's Village Croatia has a new Christmas campaign, launching today on TV, radio, Internet, billboards and City Lights.

Christmas and New Year are traditionally the time when we think about what we want for ourselves and others. The campaign created by the Unex Grupa showcases the actual wishes and dreams of children from SOS Children's Village Croatia, because we want to make a point that children living in SOS Children's Villages have the same dreams and wishes as other children.

Children’s letters to Santa Claus are part of every childhood, as is the belief that Santa Claus leaves presents under the Christmas tree. This campaign centered around children’s dreams is a charming, honest, approachable and unassuming way of evoking the warmth that children experience in SOS Children's Villages, and the happiness that children feel for living in such a setting. In addition to providing a warm and caring home, SOS Children's Village Croatia nurtures and encourages children to dream and does what it can to realize the wishes of children in its care. To do that, we need help from the community – which is why the main goal of the campaign is to raise awareness of the care provided to children without parents and adequate parental care in SOS Children's Villages in Croatia.

This Christmas campaign by SOS Children's Village Croatia will make grown-ups smile – it is quite possible they sometimes forget that children’s wishes, such as snowball fights, sledding or decorating Christmas trees, are usually simple and not rooted in materialism. What many take for granted is enough to make children happy. Children’s dreams are precious.

Children appearing in the TV and radio ad are from SOS Children's Village Croatia. You can support carefree holidays for them by calling the charity hotline 060 840 840. SOS Children's Village provides care for 240 children and youth without parents and adequate parental care by giving them home, security, love and education essential to happy childhood. To find out more about SOS Children's Village Croatia and your donation options please click here.

The campaign was realized with the support of: Unex Grupa, in charge of concept and coordinating the activities and headed by its creative director Iva Babaja, the animation and post-production studio Kreativni nered, IDM Music, Vibe produkcija, Marta Cerovečki, Dobbin, Zagreb plakati, Europlakat with the help and support of media partners.


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