29
May

Published: Sunday, 29.05.2016

A celebration that all children dream about – the ice cream holiday!

Children from SOS Children's Village Lekenik recently had the honour of partaking in the biggest celebration of ice cream – Ice Cream Day – all thanks to Ledo, the ice cream company.

 This Saturday, Maksimir Park was dedicated to the biggest, funnest celebration of ice cream, Ice Cream Day, organized for the second year in the row by Ledo as a way to mark the official beginning of the ice cream season. Ice Cream Day had a wonderful entertainment programme, including a number of games on grass. Children from the SOS Children's Village Lekenik had a great deal of fun in the crowded Maksimir Park. Entertaining the audience from the stage were many Croatian celebrities: Ana Miščević, Amela Čilić, Ana Strizić, Tea Blažević and rapper Nered, who performed a song with his son.

“Ledo the Bear is one of our favourite mascots, so how could we say ‘no’ to this opportunity to meet him and have fun at this lovely party. We enjoyed ourselves very much and I am already looking forward to next year’s Ice Cream Day”, said Ana Miščević, who attended the event with her son and his friend.
Sharing the stage with Ledo the Bear were the MC Frano Domitrović, a DJ, a magician and the Balloon Clown, who entertained everyone with his balloon animal-making skills. All lovers of ice cream had the chance to compete in football, sack racing and a relay race using ice cream cones. Ledo rewarded the best contestants with lots of ice cream.

“Last year’s reception of our event has inspired us to organize an even richer programme for this year’s Ice Cream Day. The atmosphere here today confirms we were successful. For us, Ice Cream Day is the official beginning of the ice cream season. This year we are better prepared than ever before and I believe this will be our record-breaking year in terms of sales. Our optimism is based on our innovative products, on targeting new consumers and introducing new categories. We will open the season this year with forty-four new ice-cream combinations”, said Ana Štebih, Director of Marketing and Development at Ledo.

This year, Ledo added a new element to Ice Cream Day. In cooperation with the children from SOS Children's Village Lekenik, they prepared special IceCreamDay T-shirts. For a modest price of HRK 30, all participants could purchase beautiful T-shirts and all proceeds from the sales went to the children from SOS Children's Village Lekenik.

“A perfect mix of a sunny day, gorgeous scenery in Maksimir Park and ever-present ice cream at Ledo’s Ice Cream Day has left our kids from the SOS Children's Village Lekenik in awe. We will remember the exciting games, meeting Ledo the Bear and tasting delicious treats for a long time. We are grateful to Ledo for making sure our children could take part in the sweetest of all celebrations, the Ice Cream Day, and for selling T-shirts painted by our children to help all children placed in SOS Children's Villages in Croatia” said Anamarija Adamek, Director of SOS Hermann Gmeiner Social Centre in Lekenik.

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