Published: Wednesday, 17.05.2017

To celebrate the 25th anniversary of Association SOS Children's Village Croatia, we launched the Be Proud of Yourself campaign

A press conference held in the teachers’ lounge at the Academy of Music in Zagreb marked the official launch of the Be Proud of Yourself campaign, designed to celebrate the 25 years of Association SOS Children's Village Croatia.

 The humanitarian NGO SOS Children's Village Croatia has been providing a loving home for children without parental care for the past 25 years. This is a major anniversary indeed, so we decided to celebrate it in a special way, showcasing our accomplishments through the testimonies of people who grew up in SOS Children's Village Croatia.

In honor of the 25th anniversary of SOS Children's Village Croatia, we launched the Be Proud of Yourself campaign, conceived by the advertising agency Imago Ogilvy. The campaign sends a message that we should all be proud of ourselves and of the rooms we grew up in as an important part of our childhood.

It doesn’t matter whether you had a room to yourself or if you shared it with your brother or sister, whether it is still there or if it exists only in your memory. What matters is how this space defined you as a person. For the past 25 years, these four walls in SOS Children's Villages have been a foundation for the lives of hundreds of children, including Marija, Ivan, Nensi, Daliborka, Marko and Anita.

These young, accomplished, independent adults all grew up in rooms in SOS Children's Villages Lekenik and Ladimirevci and they are the spokespeople for the campaign. They represent the dedication, work and pride of the Association, in the years past and in the years ahead.

“Association SOS Children's Village Croatia has been active since 1992 as a full member of SOS-Kinderdorf International, world’s largest non-government organization dedicated to child care and youth care. Our mission is to build families for the children without adequate care and to help them shape their future and take part in the development of their local communities. These young people are the proof of our success over the past 25 years. They are proud to share their stories of success and acknowledge the successful work of Association SOS Children's Village Croatia”, said Mariza Katavić, President of the Association.

“This campaign to mark 25 years of Association SOS Children's Village Croatia has gathered our accomplished young people, our pride and joy. Association SOS Children's Village Croatia currently looks after 240 children without adequate parental care and the goal is to give every child the opportunity to grow up in a family environment. Family-based care is precisely what makes our Association stand out as an alternative care provider. For the past 25 years, we have been successfully advancing our mission to make sure every child can be part of a family and grow up surrounded with love, respect and security”, said the National Director Višnja Tuškan-Krupić.

“Our goal was to send a message that everyone should be proud of the four walls from within which they began their journey and of the person they became as a result. It should be noted that this campaign could not be implemented without the help of the production companies Riba ribi grize rep and Poster. We are also thankful to Tanja Bjeliš for providing the make up and hair styling, to Danijel Pek (Antitalent) for the set and the equipment and to Matea Smolčić for photography. A special thank you goes to the spokespeople of this campaign and SOS Children's Village Croatia, without whom this project would have been impossible”, said Ana Pogačić, Junior Copywriter at Imago Ogilvy.

The conference was also attended by the spokespeople for the campaign, who were happy to tell the story of their childhood in the SOS Children's Village Croatia. Also recognizing the importance and beauty of the work done by the Association SOS Children's Village Croatia was the Zagreb Athletic Association, which decided to come in support of this great anniversary. Mr. Franjo Kordić attended the conference and announced the collaboration between SOS Children's Village Croatia and the 26th Zagreb Marathon, which will take place on October 8 of this year.

To see the promotional spot for the campaign click here!


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